Lufthansa was looking to boost customer loyalty and inspire exploration after not traveling during Covid through a three-day immersive experience that incorporated education and delightful moments of discovery.

Conceptualized, developed and installed a three-day pop-up in SoHo New York that invited guests to learn about the new Dreamliner 787 and experience international Lufthansa destinations. Transformed a raw retail space to a host media event, industry mixer and public activation, which allowed the brand to provide an immersive educational experience. The space included a New Delhi spice market, a sidewalk cafe in Florence and a traditional Munich Christkindlmarkt (holiday market!) sweet shop. The pop-up brought joy and smiles to people's faces, ultimately getting them excited to explore again in the new era of travel and consumer expectations.