With a goal of attracting and retaining diverse talent through promoting company culture, a retention-based event program was designed to scale from regional to global to include all R&D employees. The event strategy was to drive recruitment by promoting the company culture and core values through unique and dynamic event concepts.

The activations included company-wide and regional office event programs with how-to event kits for global teams to achieve specific goals and evaluation metrics. The tent pole event was the annual Chili Cook-off, which engages employees with friendly competition, intra-team collaboration, and leadership involvement.