The challenge was to connect a brand moment that deepened connection with consumers to drive sales. This program reimagined the US happy hour to emulate the aperitivo experience by designing a brand program blueprint that creates a sense of escape celebrated by connection.

We supported Campari America in creating a multi-city summer cocktail promotion campaign that translated the Aperol Spritz aperitivo hour concept to the American happy hour experience. The program was accented with immersive orange décor, signature cocktails, sharable brand moments, and Aperol orange swag giveaways.