CHALLENGE

Showcase Google Marketing Platform’s (GMP) innovative features to its global partner network to provide a vision of Google’s future production direction.

STRATEGY

Create an experience that directly connects Google’s production and engineering teams with the GMP partners with a goal of equipping them to be more effective with their customers.

This multi-day summit brought together the most advanced GMP users from over 60 countries. Through keynote presentations and intimate breakout sessions, the theme of “Forward as One” was woven throughout the program to expand on the future direction of GMP. Attendees were able to connect one-on-one with Google’s product and engineering teams through product demos.